What is another word for unbundling?
Pronunciation: [ʌnbˈʌndlɪŋ] (IPA) 
Unbundling, the process of breaking down a product or service into its individual components, may be referred to by a variety of terms. For example, breaking down a service or product can be called "dismantling," "disaggregating," or "fragmenting." Alternatively, if a company is stripping down a bundled product to offer a la carte options, they may be "unbundling" or "unbundling." As companies may also offer customers choices between different products or services, they may use terms like "customization," "personalization," or "modularization." Regardless of the terminology used, unbundling often allows companies to provide more choices and flexibility to consumers, while also enabling businesses to optimize their resources and revenue streams.
