Ag.ma, also known as agape, is a Greek word that means love. However, there are other synonyms for this word that captures the essence of love in different contexts. For example, philia denotes the love between friends, where there's a deep sense of attachment and loyalty. Eros, on the other hand, is passionate love, often associated with physical intimacy. Storge refers to familial love, such as the love between parent and child. Lastly, pragma represents the practical type of love, where the relationship is built on mutual respect and compromise. All these words have roots in the Greek language and serve to express love in its various forms and nuances.