Registered trademarks refer to symbols or logos that have been legally registered with a governing body that provides protection of intellectual property rights. Synonyms for registered trademarks include service marks, trademarks, logos, symbols, emblems, brand names, and trade names. Each of these terms implies distinctive elements that embody intellectual property of an individual, company, or organization that has been registered with a governmental body. These terms are commonly used in business, marketing, and advertising to bring attention to the owner's brand and to provide some assurance of quality and product integrity to the consumer. The use of these trademarks is essential in distinguishing one brand from another and maintaining brand recognition in the marketplace.