A consumer preference study is a research approach that provides insights into what customers prefer when it comes to products and services. This study is often conducted by businesses to understand their target market better and develop strategies that will enable them to meet the needs of their customers more effectively. Synonyms for consumer preference study include customer preferences research, consumer behavior analysis, market research, customer feedback analysis, and buyer intent assessment. These terms all refer to the collection and analysis of data that is used to understand what motivates customers to purchase goods and services, what features they find attractive, and what factors influence their buying decisions.