Cloaking is a technique used in search engine optimization to deceive search engines into ranking a website better by showing different content to search engines and users. A few synonyms for cloaking include masking, disguising, hiding, or camouflaging content. Many websites have been penalized by search engines for using cloaking techniques, which is why it is important to avoid them. Instead of using cloaking, webmasters can work towards creating good quality content that meets the search engine criteria and providing a seamless user experience. This can include optimizing the website for speed, mobile-friendliness, and including relevant keywords and meta descriptions.