Synonyms for Ballyhoo:

n.

fight, dispute, cry, push, promote, quarrel, build up, argument, misunderstanding, conflict, popularize, confrontation, knowledge, advertise, disagreement, publicize, controversy, pitch, talk up, a war of words. enhance, puff, boost, tout. promotion, buildup, publicity, Puffery, advertisement. ballyhoo (noun)
hype, plug, hoopla.
communication (noun)
hype, plug, hoopla.
propaganda (noun)
hype, buildup, advertisement, promotion, plug, publicity, hoopla.
publicity (noun)
promotion.

Other synonyms:

Puffery. popularize, advertisement, publicize, tout, advertise. promotion. puff, publicity. enhance, buildup. push, promote. boost. cry. pitch. publicize
puff.
Other relevant words:
fight, argument, knowledge, buildup, publicize, enhance, push, pitch, boost, publicity, puff, plug, quarrel, Puffery, popularize, disagreement, conflict, controversy, advertise, misunderstanding, cry, dispute, advertisement, talk up, promotion, tout, build up, confrontation, promote.